If you are a network marketer then you might benefit from starting your own blog.
As we know this industry is all about creating relationships with people and most importantly trust, you need to pay particular attention to this if you are marketing online. There have been several stories over time of folks that have been ripped off online and this can create a resistance in the minds of your prospects even before they see your website. You will need a way to gain the trust of your potential prospect.
Using attraction marketing will go a long way to achieve this. This will allow you to promote yourself in such a way that potential customers can find you and learn about you before making a purchase, or you even asking for a sale. Having your own blog is a fantastic way of doing just that!
You will essentially have your own shop front on the internet, so you want to make sure that it offers something attractive. Its out there working for you every day of the year, no matter what hour it is.
You should use your MLM blog to introduce yourself. Make sure you have your picture/s there plus a story of how you came into the industry, and how you can help your prospect. An effective blog should contain lots on useful tips and training, anything that helps your prospects in their life and business, is going to score you some good points. If you discover something new, write about it, so others can benefit from your knowledge.
Your blog can be used to generate leads to your sales funnel. I get 20-40 leads each and every day from my personal blog. I have written quite a few posts and made sure they are search engine friendly using my traffic strategies. Make sure that your blog is capable of capturing information, so you need some opt in boxes where people can put in their name and email address in exchange for something that you are offering (often called a lead magnet). This will enable you to generate leads.
You might want to consider having a page on your blog where you recommend tools to other people that you use in your business. You can sell the products through an affiliate link and make money from it. It's always best to recommend tools and products that you use yourself, you don't want to promote rubbish, it can harm your reputation.
Many people in the industry that I speak to say that setting their own blog requires them to be technically gifted. This isn't the case at all and in actual fact you can set a blog up in about 5 minutes flat! It really is simple. With some simple investigation you can have your very own blog up and running quickly. I would seriously advise you to buy a web hosting account and domain and use a 'self hosted' blog. Using a free service often isn't a good idea, if the owner of the site doesn't like your blog for any reason whatsoever, they can wipe it out with the click of a button. So all your hard work could be gone.
One sure way you can explode your business, position yourself as a leader and have prospects coming to you, is to set up and regularly contribute to your own MLM blog.
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