If you're sitting in your office reading this: stand up, go to your bookshelf, and get down your current business plan... not on your bookshelf? Oh, that's OK, try the filing cabinet... not there either? Can't remember? Maybe it's in one of those musty old boxes you packed up years ago with all the "non-essential" stuff?
OK, let's try this. Remember when you bought that brand new photocopier? Wasn't it great getting everything out of the box and grabbing the manual so you could put it all together and learn how it works?...and what about that great new feature (which you hardly ever use) that allows you to scan a document, then save it as a PDF and retrieve it later for editing and re-printing. Can't remember how to do it? No problem - I'll bet you know where the manual is! Carefully filed away for just such a time as this, when you need to refer back to it to keep things running smoothly, right?
OK, let's try this. Remember when you bought that brand new photocopier? Wasn't it great getting everything out of the box and grabbing the manual so you could put it all together and learn how it works?...and what about that great new feature (which you hardly ever use) that allows you to scan a document, then save it as a PDF and retrieve it later for editing and re-printing. Can't remember how to do it? No problem - I'll bet you know where the manual is! Carefully filed away for just such a time as this, when you need to refer back to it to keep things running smoothly, right?